Clare Lee - Designer

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Walk me through your best work.

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Brand Agents, an AI-powered shopping experience for brands that brings the best of in-store sales associate experience to online storefronts.

Nov 2024 – Dec 2025

Shipped

Brand Agents: AI-Powered Conversion

0 to 1Agent FrameworkGenUX LibraryResearch

2×Conversion lift

77.8%Session success

10,000+Active agents

0 to 1Owned end-to-end from concept pitch through strategy, partner onboarding, build, bug-bashing, and design delivery.

Research45+ user research sessions, all design-led from planning to interviews, synthesis, and analysis.

Agent Mode FrameworkDefined common UX archetypes based on user intent, identifying recurring scenarios and establishing design principles for agentic behavior. Applied similar framework for other Monetization products' agentic experiences.

GenUX LibraryDefined generative UX component patterns that map to each agent mode for reusable, scalable, and consistent design system across all brand partners.

Message me for the full case study.

Learn more about Brand Agents ↗

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What are you currently working on?

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Designing how businesses participate in the AI economy — helping brands, publishers, and developers understand and control how they show up in an AI-first web.

2025 – Present

In progress · 🔒 NDA

Microsoft AI Economy

AI EconomyAgentic UXDesign SystemVibekit

AI Economy PlatformThe web is shifting from human-browsed to a hybrid ecosystem where people and AI systems both discover, evaluate, and act on information. Designing the experience layer that helps businesses — publishers, brands, developers — participate with confidence on both sides of that shift.

Clarity VibeKitArchitecting the design system, component library, and MCP infrastructure behind Clarity VibeKit which enables designers to vibecode compliant product screens at scale.

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What's your earlier Microsoft work about?

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Focused on simplifying Microsoft Advertising for SMB customers, reducing friction to jump start their first working campaign.

2020 – 2023

Shipped

SMB Advertising Experiences

Smart PagesAuto Conversion GoalsEnd to End Design50+ User Interviews

3×Attributed conversions

~$25MRevenue impact

Smart PagesDesigned end-to-end from discovery through launch — 50+ user interviews across multiple research rounds, reaching 4,000+ active pages. (Deprecated 2024)

Auto Conversion GoalsRedesigned the conversion tracking setup flow using auto-goal detection, achieving 2.4× active tag rate, 2.7× conversion detection, 3× attributed conversions, and ~$25M in revenue impact.

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Can I see the full case studies?

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Most of my work is under NDA, but I'm happy to walk you through it. Reach out and I'll share what I can, case by case.

✉ Let's connect

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What came before Microsoft?

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Started out doing client work in Seattle, with a focus on visual and interaction design. Also a fun little mobile game side quest.

2018 – 2019

Plain Concepts — UI/UX Designer

Client WorkMicrosoft AI LabEnd to End UX

Visual and interaction design across client projects, including Microsoft AI lab initiatives.

Learn more about Plain Concepts ↗

2017 – 2019

The Pimple Popper Game

iOSAndroidUnity 3DDesign + Dev

187K+Downloads

GameplayDesigned and developed from concept to App Store. 187K+ downloads across iOS and Android.

README.md

Clare Lee v3.1

UX Designer · human

↗ LinkedIn ↗ Resume

I'm Clare, a UX designer who has spent a lifetime bridging gaps. Between cultures. Between users and businesses. And now between AI and humans.

▶ version history

v1.0.0Madison, WI.

Initial release.

v1.1 — v1.8Seoul & Tokyo.

Multilingual patches applied.

v1.8 — v2.2Boston.

B.A. in Media Arts and Sciences. Interdisciplinary thinking package installed.

v2.3 — v2.7Seattle.

UX design module installed. Career: deployed. Acquired by Reginald Inc.

v3.1 ✦New York.

Running in production. Best version yet.

🧘 yoga

🐱 Reginald (cat, CEO)

🎨 gallery hopping

🎬 film

🤓 anime & webtoons